Callaway Golf
PROJECT ROLE
ART DIRECTION, ON SET DIRECTION, DESIGN
Art directing the 2024 Callaway Golf commercials was all about capturing performance and precision with a bold, cinematic style. We combined dynamic on-course action with sleek studio hero shots, using dramatic lighting and high-speed motion to highlight the engineering behind each club. Shooting across both natural and controlled environments, we crafted visuals that felt premium, energetic, and authentic to the game. More than just product spots, these films brought the Callaway experience to life—power, precision, and that perfect shot.
