municipal

PROJECT ROLE
ART DIRECTION, ON SET DIRECTION, DESIGN

I led the brand launch for Municipal’s first shoe, ORIGIN, shaping its identity from the ground up. From campaign concepting to visual storytelling, the goal was to capture the shoe’s fusion of performance, style, and everyday versatility. Through bold design, high-energy content, and a strategic rollout, we positioned ORIGIN as more than just footwear—it was built for those who dream, plan, hustle, repeat.

4:am club

I helped launch Municipal’s 4AM Club clothing line, a collection built for those who grind before the world wakes up. From brand positioning to campaign execution, we created a bold, no-excuses identity that resonated with early risers and go-getters. Through high-energy visuals, dynamic storytelling, and a strategic digital rollout, we established 4AM Club as more than just apparel—it’s a mindset for those who dream, plan, hustle, repeat before the sun comes up.