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Municipal project poster

Municipal

I led the brand launch for Municipal’s first shoe, ORIGIN, shaping its identity from the ground up. From campaign concepting to visual storytelling, the goal was to capture the shoe’s fusion of performance, style, and everyday versatility. Through bold design, high-energy content, and a strategic rollout, we positioned ORIGIN as more than just footwear. It was built for those who dream, plan, hustle, repeat.

I helped launch Municipal’s 4AM Club clothing line, a collection built for those who grind before the world wakes up. From brand positioning to campaign execution, we created a bold, no-excuses identity that resonated with early risers and go-getters. Through high-energy visuals, dynamic storytelling, and a strategic digital rollout, we established 4AM Club as more than just apparel. It’s a mindset for those who dream, plan, hustle, repeat before the sun comes up.

The work includes the ORIGIN brand film, campaign posters, and product photography, along with 4AM Club posters and Instagram stories built on lines like Nothing Given, Everything Earned.

Project Role

  • Art Direction
  • On Set Direction
  • Graphic Design

Origin

Reel 1: Brand Film
Municipal Origin shoe poster with a man in a light blue sweatshirt
Fig. 1
Municipal Origin poster with three light blue shoes stacked
Fig. 2
Municipal Origin shoe poster with three people seated
Fig. 3
Origin poster with a black and white shoe and a hot pink sole
Fig. 4
Origin poster with a person in light blue shoes by a wooden door
Fig. 5
Top view of light blue Origin shoes on gray
Fig. 6
Side view of a light blue Origin shoe showing the Municipal sole
Fig. 7
Close view of an M Float midsole on a pink and black Origin shoe
Fig. 8
Close view of a light blue and white Origin shoe with a Municipal tongue label
Fig. 9
Underside of a light blue Origin shoe with Municipal molded into a clear sole
Fig. 10
Heel of a black and pink Origin shoe with Municipal on the suede
Fig. 11
Origin shoes shown on a Municipal shop page on a tablet and an Instagram post on a phone
Fig. 12

4AM Club

Municipal 4AM Club poster with a boxer in a gray sweatshirt and neon green type
Fig. 13
Municipal Instagram story with a boxer in front of a flag
Fig. 14
Instagram story with a strip of photos of a boxer in Municipal gear
Fig. 15
Instagram story with a boxer in Municipal gear and a Shop Now button
Fig. 16
4AM Club poster with a man in a cap on blue, with pink type
Fig. 17
4AM Club story with a neon green logo on black
Fig. 18
Municipal story reading Nothing Given, Everything Earned
Fig. 19
Animated grid of Municipal social posts in pink, black, and white
Fig. 20

Product Shoots

Black and white photo of a man in a Municipal shirt and cap on a gym machine, with the word Mantra in pink
Fig. 21
Crews filming two models in front of projected footage on set
Fig. 22
Man in a black Municipal hoodie with a basketball beside a woman in a teal Municipal tank top
Fig. 23
White Origin shoe with a neon green sole on a table at a shoot
Fig. 24
Two views of a woman in a black Municipal tank top and patterned leggings
Fig. 25
Hands on a cinema camera beside a man in a black Municipal Sport Utility Gear shirt
Fig. 26
Camera monitor framing a model beside a woman in black workout gear facing the director
Fig. 27
  • Art Direction
  • Graphic Design
  • Website Design
  • Motion Graphics

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Contact
Call or text404.694.9665

Trevor Provencio

Art Director · North County San Diego