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Synapse project poster

Synapse

I handled art direction, graphic design, website design, and UX/UI for Synapse Beyond Energy, a zero caffeine drink, across campaign photography, packaging, posters, and the website.

The campaign film and photography set the can and its drinkers in saturated teal, magenta, and green light. That look carries through the posters and the can and four pack packaging, and into a website designed for phone, tablet, and laptop.

Project Role

  • Art Direction
  • Graphic Design
  • Website Design
  • UX/UI

Campaign

Reel 1: Campaign Film
Woman in a cream jacket holding up a Synapse can among plants
Fig. 1
Synapse campaign photo of a person mid jump in teal and magenta light
Fig. 2
Synapse campaign portrait of a man in a tan hoodie holding a can
Fig. 3
Synapse campaign portrait of a woman in a hooded top under green light
Fig. 4
Woman in a cream outfit seated with a Synapse can among plants
Fig. 5
Synapse can beside a potted plant in green light
Fig. 6
Man in a teal T shirt under magenta and blue light
Fig. 7
Hand holding a Synapse can in front of a flowering plant
Fig. 8
Close view of a person in teal holding a Synapse can in green light
Fig. 9

Packaging and Posters

Synapse can between two four pack boxes
Fig. 10
Synapse Beyond Energy posters on a wall of pasted flyers
Fig. 11

Website

Synapse website on a phone, tablet, and laptop
Fig. 12
Full length view of the Synapse website
Fig. 13
  • Art Direction
  • Graphic Design
  • Website Design
  • Motion Graphics

Have a Project in Mind?

Contact
Call or text404.694.9665

Trevor Provencio

Art Director · North County San Diego