TikTOk

PROJECT ROLE
ART DIRECTION, DESIGN

We tapped into DJ Khaled’s larger-than-life persona, leveraging his signature energy and iconic catchphrases to amplify our platform. Through a high-impact content series with digital and social rollouts, we built momentum by letting Khaled do what he does best—command attention.

To kick things off, we dropped teaser spots where Khaled hinted at something big on the horizon. He pushed the message to his personal social channels, driving fans to TikTok to see what was coming next, turning curiosity into engagement and hype into action.