WESTERN DIGITAL
PROJECT ROLE
ART DIRECTION, ON SET DIRECTION, DESIGN
Art directing a series of projects for Western Digital, including SanDisk, WD_Black, and G-Technology, meant developing distinct visual identities while maintaining a cohesive brand presence across multiple platforms. Each brand had its own personality—SanDisk focused on reliability and everyday use, WD_Black embodied high-performance gaming aesthetics, and G-Technology catered to creative professionals needing top-tier storage solutions.
