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Callaway Golf project poster

Callaway Golf

Art directing the 2024 Callaway Golf commercials was all about capturing performance and precision with a bold, cinematic style. We combined dynamic on-course action with sleek studio hero shots, using dramatic lighting and high-speed motion to highlight the engineering behind each club. Shooting across both natural and controlled environments, we crafted visuals that felt premium, energetic, and authentic to the game. More than just product spots, these films brought the Callaway experience to life: power, precision, and that perfect shot.

The commercials cover the Callaway lineup, including the Paradym driver, fairway wood, and irons, Big Bertha, the Odyssey putter, and Chrome Soft. I carried the same look into graphic design, with magazine spreads and print ads built around lines like Unparalleled Distance and Send It Straight, and a full set of digital banners, including a Paradym ad that wraps around a Golfweek web page.

Project Role

  • Art Direction
  • On Set Direction
  • Graphic Design

Commercials

Reel 1: Callaway Hero Film
Reel 2: Paradym Driver: Tell Me About It
Reel 3: Paradym Driver: Golf Is Shifting
Reel 4: Paradym Fairway Wood
Reel 5: Paradym Irons
Reel 6: Big Bertha
Reel 7: Odyssey Putter
Reel 8: Chrome Soft: Obsessed
Reel 9: Chrome Soft: Change
Reel 10: DSG Paradym Driver
Reel 11: DSG Paradym Family

Print Ads

Open magazine with a two page Callaway Paradym driver ad
Fig. 1
Two page Paradym driver ad reading Unparalleled Distance
Fig. 2
Big Bertha iron ad on dark purple reading Send It Straight
Fig. 3
Big Bertha iron print ad on a light background reading Send It Straight
Fig. 4

Digital Banners

Callaway Paradym ad wrapping around a Golfweek web page
Fig. 5
Laptop showing a Paradym banner across the top of a web page
Fig. 6
Laptop showing a large expanded Paradym banner on a web page
Fig. 7
Callaway Paradym web banner reading Unparalleled Distance, with the driver
Fig. 8
Callaway leaderboard banner reading Unparalleled Distance, with the Paradym driver
Fig. 9
Expanded Paradym banner with a golfer mid swing beside the driver
Fig. 10
Slim Paradym banner with the driver and a Shop Now button
Fig. 11
Slim Paradym banner reading Unparalleled Distance, with an Explore button
Fig. 12
Mobile sized Paradym banner with a Shop Now button
Fig. 13
Paradym display ad with the driver, headline, and Shop Now button
Fig. 14
  • Art Direction
  • Graphic Design
  • Website Design
  • Motion Graphics

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Trevor Provencio

Art Director · North County San Diego