As one of the nation's leading mobile carriers, AT&T wanted to find new ways to communicate with Gen-Z, the mobile-first generation. The goal was to engage younger audiences and let them know that AT&T is the network of the mobile generation, so we developed a year-long integrated campaign that connected internet mega-influencers to their fans through innovative social content shows.
I worked on the campaign as art director, with on set direction and graphic design across its social content. This page collects two parts of that work. Hello Lab includes This Season Be Like, Schooled, Comment Sections Be Like, and Writing With Grace. Summer Break includes Girl Crush, Always Connected, and Memories.
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