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UVEX project poster

UVEX

I handled art direction and graphic design for a UVEX print campaign covering skiing, cycling, running, and equestrian gear.

The ads lean on the brand's long history, with lines like Quietly Kicking Ass Since Forever and We've Been Where Everyone Else Is Going, and pair goggles, glasses, and helmets with athletes on snow, trails, and roads. A neon green logo ties the layouts together across the series.

Project Role

  • Art Direction
  • Graphic Design

Campaign

UVEX logo over a blue collage of athletes
Fig. 1
Grid of UVEX campaign layouts in green, blue, and black
Fig. 2

Print Ads

UVEX ad reading Quietly Kicking Ass Since Forever, with ski goggles
Fig. 3
UVEX ad reading We've Been Where Everyone Else Is Going, with cycling glasses
Fig. 4
UVEX ad about staying at the forefront of technology, with a vintage skier
Fig. 5
UVEX ad with a skier on a snowy mountain
Fig. 6
UVEX ad with a runner on a rocky road
Fig. 7
Black and white UVEX ad of a cyclist in a helmet
Fig. 8
UVEX ad with a mountain biker on a trail
Fig. 9
UVEX ad on black with goggles and a neon green logo
Fig. 10
UVEX ad with stacked neon green logos and yellow glasses
Fig. 11
UVEX ad of an equestrian rider's gloved hand and a horse
Fig. 12
  • Art Direction
  • Graphic Design
  • Website Design
  • Motion Graphics

Have a Project in Mind?

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Call or text404.694.9665

Trevor Provencio

Art Director · North County San Diego