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Western Digital project poster

Western Digital

Art directing a series of projects for Western Digital, including SanDisk, WD_Black, and G-Technology, meant developing distinct visual identities while maintaining a cohesive brand presence across multiple platforms. Each brand had its own personality: SanDisk focused on reliability and everyday use, WD_Black embodied high-performance gaming aesthetics, and G-Technology catered to creative professionals needing top-tier storage solutions.

The work on this page spans print ads, product films, photography, and animated graphics. For G-Technology, that includes the We Overthought Security campaign for ArmorLock. For WD_Black, it includes print ads reading Because the Game Never Waits, and Call of Duty: Black Ops Cold War drives with their own poster and billboard. It also covers SanDisk Extreme films and print ads for the WD My Passport SSD.

Project Role

  • Art Direction
  • On Set Direction
  • Graphic Design

G-Technology

Reel 1: G-Technology ArmorLock
G-Technology ad spread reading We Overthought Security So You Don't Have To
Fig. 1
G-Technology print ad reading We Overthought Security So You Don't Have To
Fig. 2
G-Technology print ad reading We Overthought Security, with a film set image
Fig. 3
Tall G-Technology print ad reading We Overthought Security
Fig. 4
Animated G-Technology graphic reading Transfer a 50GB File in 2 Minutes or Less
Fig. 5
Animated G-Technology ArmorLock graphic
Fig. 6
Phone with a security app beside a G-Technology ArmorLock drive
Fig. 7
Hands taking a G-Technology drive from a padded envelope
Fig. 8
Hands holding a G-Technology drive over a table
Fig. 9
G-Technology drive on a dark surface with a bottle, coins, and keys
Fig. 10
Film crew member beside studio lights on set
Fig. 11
Audio engineer at a mixing board with a laptop
Fig. 12
Audio engineer at a console in warm light
Fig. 13
Person working at an equipment rack in a dark studio
Fig. 14
Film crew at monitors on a dark set
Fig. 15
Film director pointing beside a camera in blue haze
Fig. 16

WD_Black

Reel 2: WD_Black Anthem
Reel 3: WD_Black Call of Duty Drives
Reel 4: WD_Black SN750 SE
Reel 5: WD_Black Product Film
WD_Black ad reading Cure Your Load Rage
Fig. 17
WD_Black print ad reading Because the Game Never Waits
Fig. 18
WD_Black Call of Duty Black Ops Cold War poster with the drive
Fig. 19
WD_Black Call of Duty billboard among trees
Fig. 20
WD_Black and Twitch print ad reading The Game Never Waits
Fig. 21
Magazine with a WD_Black spread standing on concrete
Fig. 22
WD_Black Call of Duty drive connected under purple and orange light
Fig. 23
WD_Black Call of Duty drive on a purple lit PC case
Fig. 24
WD_Black Call of Duty SSD on a glowing purple motherboard
Fig. 25
Gamer at a desk in red and blue light
Fig. 26
Gamer at a lit desk with two monitors
Fig. 27

SanDisk

Reel 6: SanDisk Extreme Pro
Reel 7: SanDisk Extreme
Animated SanDisk logo in white on red
Fig. 28
Animated SanDisk portable drive on a beige background
Fig. 29
SanDisk drives floating in front of the word Store
Fig. 30
SanDisk Extreme drive on black rock
Fig. 31
SanDisk drive on dark sand
Fig. 32
Woman in a ring lit studio holding a small drive
Fig. 33
Colorful cables winding around a small portable drive
Fig. 34
Small drive framed by soft blue spheres
Fig. 35
Abstract streaks of colored light converging on a point
Fig. 36

WD SSD

Reel 8: WD My Passport SSD
WD My Passport SSD print ad with a man writing in a notebook
Fig. 37
Architect at a monitor of blueprints in a brick office
Fig. 38
Hands typing on a laptop beside a portable WD drive
Fig. 39
Person at a desk setup with a WD Discovery welcome screen
Fig. 40
Hand on a mouse beside a silver My Passport drive and laptop
Fig. 41
Person typing on a laptop connected to a red My Passport drive
Fig. 42
Man in a blazer working on a laptop in a green walled office
Fig. 43
Woman working on a laptop at a bright desk
Fig. 44
Portable drive on the edge of a desk with a plant above
Fig. 45
Laptop showing a racing car beside a red drive on a bright desk
Fig. 46
  • Art Direction
  • Graphic Design
  • Website Design
  • Motion Graphics

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Call or text404.694.9665

Trevor Provencio

Art Director · North County San Diego